Here are some that should be considered in choosing a location.
1. Population density
Population density is one indicator of the huge market potential of business you want to get into, although this has yet to be a final measure. You can ask the franchisor, how the total number of people or households that are in your trade area? Is that area still has room to grow? Is it already a very congested area by the location of houses or apartments and what effect it has on the franchise? How long population / population exists in the area?
Population density is one indicator of the huge market potential of business you want to get into, although this has yet to be a final measure. You can ask the franchisor, how the total number of people or households that are in your trade area? Is that area still has room to grow? Is it already a very congested area by the location of houses or apartments and what effect it has on the franchise? How long population / population exists in the area?
2. Income
If the population density is not linear with the purchasing power of its people, then it means that the location was not right. Therefore, need to look at how income residents in your trade area. You need to know, how much the average family income in the area? What is the population of the targeted income from your efforts? Is the neighborhood near like if they offer the product from your franchise?
If the population density is not linear with the purchasing power of its people, then it means that the location was not right. Therefore, need to look at how income residents in your trade area. You need to know, how much the average family income in the area? What is the population of the targeted income from your efforts? Is the neighborhood near like if they offer the product from your franchise?
3. Number of businesses
Sometimes, the chosen location is the center or centers of trade. Well, if the number of businesses affect the location? What type of businesses in the area that use the product or service offered franchise?
Sometimes, the chosen location is the center or centers of trade. Well, if the number of businesses affect the location? What type of businesses in the area that use the product or service offered franchise?
4. Place
There are several types to choose from for your business such as shopping malls, business centers, housing, and so on roadside. You need to ask, whether the most successful franchisees are franchise locations such as at the mall, at the most crowded, in a separate section of the mall, or a stand alone building or an industrial district? Franchisor must be able to provide information about the types of this place.
There are several types to choose from for your business such as shopping malls, business centers, housing, and so on roadside. You need to ask, whether the most successful franchisees are franchise locations such as at the mall, at the most crowded, in a separate section of the mall, or a stand alone building or an industrial district? Franchisor must be able to provide information about the types of this place.
5. Number of Traffic
How many vehicles passing the site per day? Are people passing by will be able to see the sign business (signpost) you? Is the location easily accessible?
How many vehicles passing the site per day? Are people passing by will be able to see the sign business (signpost) you? Is the location easily accessible?
6. Centers
If the location is at the mall, most of the best passing centers are in the food outlets. Sometimes, on the other side of the mall is also a place that was full of people passing by and the prices are usually much cheaper rent. Can also be located in hospitals, university or in the centers come.
If the location is at the mall, most of the best passing centers are in the food outlets. Sometimes, on the other side of the mall is also a place that was full of people passing by and the prices are usually much cheaper rent. Can also be located in hospitals, university or in the centers come.
7. Employee access
It could be the location of the mileage is very much to be counter-productive for your employees. Therefore, should the location is quite close, especially for your key employees.
It could be the location of the mileage is very much to be counter-productive for your employees. Therefore, should the location is quite close, especially for your key employees.
8. Zone
If the location you choose not trade area or do not fit with your business, you should not be forced. Then, you also need to ask, if the zone is quite appropriate location for your business.
If the location you choose not trade area or do not fit with your business, you should not be forced. Then, you also need to ask, if the zone is quite appropriate location for your business.
9. Competition
Consider also the level of competition in the business you want to run. If the site is already saturated with businesses that offer similar products, it may be a strategic location for you. You also need to know what is nearest competition with your business?
Consider also the level of competition in the business you want to run. If the site is already saturated with businesses that offer similar products, it may be a strategic location for you. You also need to know what is nearest competition with your business?
10. Appearance
You definitely want your business look authoritative and environment around the location does not interfere with your franchise business. Ask the franchisor, whether the area is quite clean and controlled location? Whether the environment is also good enough?
Furthermore, do not ever hesitate to ask the franchisor help you negotiate to get a strategic location and cheaper rents. Because it can be in certain cases, such efforts are needed, for example by the real estate market to capture.
You definitely want your business look authoritative and environment around the location does not interfere with your franchise business. Ask the franchisor, whether the area is quite clean and controlled location? Whether the environment is also good enough?
Furthermore, do not ever hesitate to ask the franchisor help you negotiate to get a strategic location and cheaper rents. Because it can be in certain cases, such efforts are needed, for example by the real estate market to capture.
The following demographic criteria in selecting the location of the top.
Top four
1. Age population to target your market.
2. Number of families
3. Income per family
4. Population
1. Age population to target your market.
2. Number of families
3. Income per family
4. Population
Additional criteria
1. Competition in the area or location
2. Percentage of your target population.
3. The number of men and women
4. Percentage of population by income are categorized as potential consumers
5. Number of households with income greater
6. The average family income
7. Kelurga the medium income
8. Percentage of the population educated scholar
9. Percentage of residents who work in an office
10. Population density.
8. Percentage of the population educated scholar
9. Percentage of residents who work in an office
10. Population density.
Referensi : http://www.untukku.com/artikel-untukku/memilih-lokasi-bisnis-yang-strategis-bagus-untukku.html
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